King Price is more than just a visionary company that’s changing the way car insurance is done, 1 decreasing premium at a time… We’re a force for good… And, we’re a tightknit, fun-loving family. Like any family, we have a few rules. But we really don’t like rules so we call them values. And our values are more than just a bunch of words… They’re a guide to loving what we do and doing what we love. Which, in a nutshell, is making a difference in the lives of our clients, staff and business partners.